CONSULTANT MANAGEMENT
Betelgis combines our multi-disciplinary approach with deep, practical industry knowledge to help clients meet challenges and respond to opportunities.
Digital Marketing
We help clients make core transformations in marketing strategy and operations to power growth through digital advantage.
Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in three core areas:
- Harnessing digital marketing to transform business effectiveness
- Optimizing the customer experience across channels
- Developing and helping implement new growth models
Insights & Analytics
Translating consumer insights and big data into concrete initiatives that drive above-market growth.
Our goal is to help our clients develop a set of practical and interlocking capabilities that reveal—and maximize the profitable use of—the data appropriate to their situation. We do this by:
- Discovering insights by analyzing multiple data sources
- Designing programs based on the insights generated
- Delivering insights-driven growth for the short- and long-term
Marketing Return of Investment
We help the world’s leading marketers achieve exceptional return on investment.
We work with clients to prioritize their marketing spend across geographies and products, define the right messages for their customers, and find the optimal mix of vehicles among today’s wide variety of media types.
Branding
Bringing together objective analysis and broad experience to help clients create and manage great brands.
Betelgis’s branding group combines proven techniques (qualitative as well as quantitative methods) with deep experience (case studies, reference cases) to help clients create distinctive brands and lucid brand architectures. We serve the world’s leading brands in five primary areas:
- Making brands matter
- Optimizing brand portfolios and architectures
- Delivering the brand promise at all touchpoints
- Building client capabilities
- Tracking and sustaining impact
Our Core Values
Integrity
Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.
Respect for the Individual
Valuing diversity and unique contributions, fostering a trusting, open and inclusive environment and treating each person in a manner that reflects Betelgis's values.
Client Value Creation
Enabling clients to become high-performance businesses and creating long-term relationships by being responsive and relevant and by consistently delivering value.